Russ Dalbey's Blog

If you’re an entrepreneur or small business owner with
limited marketing resources, networking with other people is absolutely
critical to your success. Word of mouth referrals often build the foundation of
new start-up companies.

I’ve talked about the importance of networking before; you
can take a look at my blog from June 16, 2006 here -

Maintaining Your "Network"

These are the key points from that post:

• Network with a wide range of people, regardless of their position or specialty. Don’t assume building a relationship with them can’t help you. Remember, you have no idea who else this person knows!

• Make an effort to continue all your networking connections – send emails, holiday cards, or forward a relevant article to them.

• Be patient with your networking – the biggest payoffs will come down the road. Don’t give up just because you don’t see an immediate benefit.

Here are some ideas to ensure that your networking will
continue building relationships that help your startup prosper.

When networking at a party or business event, always
prioritize quality networking with a few people, rather than quick, impersonal
networking with a lot of individuals. There’s no point in setting a goal like
“I will give away 20 of my business cards in an hour.” This is one case where
success is not just a numbers game.

“Quality networking” comes from having meaningful
conversation with someone – understanding what their business is, and what
challenges they face. Focus on them first. Make sure you’re listening more than
you’re talking. You don’t even have to bring up what YOU do at all.

The best thing you can do to strengthen your relationship –
and increase your odds of getting a profitable referral from them – is to throw
a qualified contact their way. Remember, if you can locate a potential client
for them, that will practically guarantee that they’ll make a sincere effort to
return the favor to you.

Finally, when you’ve met someone and sparked a relationship
that could be mutually beneficial, ALWAYS follow up within a day or so. A quick
email, postcard or voicemail that simply says “It was great to meet you – I
look forward to talking to you again in the near future” is imperative! That
act makes it clear that you are a sincere and responsible businessperson.

Plus,
it gives them your contact information again (just in case they’ve misplaced
your business card).

Warmly,

Russ
Founder of Winning in the Cash Flow Business
Dalbey Education Institute

Founder of Winning in the Cash Flow Business