Russ Dalbey's Blog

Today, someone brought a box of donuts into the office. I usually try not to eat stuff like that, but today I couldn’t resist.

First of all, they smelled fantastic. They must have been really fresh – just out of the fryer in the last few hours.

Secondly, these donuts looked really appealing. And I don’t just mean that I could imagine how wonderful their candy-coated, pillowy texture would be. I mean, they actually LOOKED great. Whoever was responsible for these pastries was a real pro.

These donuts were colorful. The frosting was shiny and evenly coated. Some of the donuts had evenly-distributed sprinkles of various fun colors, making a nice contrast against the solid backdrop of icing. The donuts’ shapes were appealing – precisely round hoops and nice straight sticks. Even the way the donuts were lined up in even rows inside their box was perfect.

I was sold. I ate a donut.

It was delicious. And the next time I wanted a donut, I would go straight to the place that this box came from.

The presentation of those donuts was so good, I had to give them the attention they deserved. And ultimately, I listened to their message (“Eat me! I’m delicious . . .”) and I obeyed.

When you go about your daily business as an entrepreneur, try to be like a perfect box of donuts. Be consistently appealing – your voice, the look and message of your marketing materials, the fact that you’re always polite, on time to appointments and well-dressed.

Take the effort to pay attention to the details. Make sure your message to your customers is always the same – “I’m the best in the business” – on all levels.

If you do this, you’ll be surprised at how quickly your “donut shop” will grow.

Warmly,

Russ
Founder of Winning In The Cash Flow Business
Dalbey Education Institute

Founder of Winning in the Cash Flow Business